The Real Genius: Apple Ads Are Being Distributed By The Media
Billy Gallagher is a writer for TechCrunch. He is also the president and editor in chief of The Stanford Daily. Billy previously worked at The Stanford Daily for two volumes as a managing editor of news. He has also worked in sports and staff development at The Daily. In March of 2012 the Friends of The Stanford Daily awarded him... ? Learn More During the opening ceremonies of the Olympics, Apple aired three ads for its Genius Bar. Over the ensuing weekend, a number of widely-read blogs posted mostly negative pieces about the ads. Today, Apple’s ad agency told Mashable that the ads are no longer running and they were only intended to run the first weekend of the Games. Again, several posts were written on widely-read sites. And therein lies the real “Genius” of the ads: we’re still talking about them. Mashable, Forbes and Venturebeat all embedded at least one of the ads in their posts today. MacRumors linked to the ads on Apple and YouTube. GigaOm was the only reputable source that ...