Business

Editor’s note:  Iris Shoor is co-founder and VP Product Marketing at Takipi, a service for managing software downtime in the cloud. Before that, Iris was co-founder and VP Product at VisualTao, a B2B web and mobile service acquired by Autodesk. For a long while I thought about marketing as wordsmithing –  putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream. Pinterest is using imagery as its main content, and within a few months hundreds of different websites have adopted a ‘Pinterest like’ design. Companies are switching to Tumblr instead of traditional blogs, with little text and lots of imagery. Facebook is making your profile more visual with the Timeline and the new image gallery, not to mention Instagram. There’s a change in the air and this time you don’t need to smell it – you can actually see it...

Editors Note : Peter Arvai, CEO of Prezi, is passionate about helping people create and communicate big ideas. Peter is a serial entrepreneur, prior to joining Prezi, he established healthcare startup omvard.se and was part of creating the first mobile news reader. Big ideas fuel the entrepreneurial spirit. An idea passionately pursued through a labyrinth of “what-ifs” can be the launch of the next great company, the new skyrocketing startup. Apple, under the leadership of Steve Jobs offers an example of a company built on a foundation of big ideas. With a storied reputation of innovation, Jobs and Apple seemed to have captured the magic of having the right idea at the right time over and over again. But this magic is misleading. We applaud the genius of those like Steve Jobs for big ideas that transform our perceptions about what is possible. However, we fail to recognize the work that got him there. For every ‘Steve soundbite’ we remember today, there were weeks of intense developm...