NFL Team Enhances Season Tickets With Augmented Reality
Time was, sports fans would get a bonus refrigerator magnet with their season tickets. But that’s so last century. Now, season ticket holders for one NFL team are getting a much more high-tech perk through augmented reality. The Philadelphia Eagles unveiled this week a new addition to their team app that will add a host of supplementary content for season ticket holders who hover their smartphones over game passes. Each game will feature a different combination of highlights, previews, messages from players and analysis, according to the team. Videos will be able to be played with the tickets in the actual background for an augmented reality effect, or fans can opt to simply watch on fullscreen. The Eagles say its the first time such technology has been used for NFL tickets, and developed the feature in partnership with the augmented reality company Aurasma. “We are always trying to provide new features and experiences for our fans,” Eagles president Don Smolenski said in a press rele...