Business

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More In the final discussion of our Facebook ecosystem CrunchUp today, AKQA Chairman Tom Bedecarre and Facebook VP Greg Badros took the stage to address Facebook’s advertising strategy. Bedecarré wasn’t as skeptical as his new boss Martin Sorrell (whose advertising conglomerate WPP just announced that it’s acquiring agency AKQA, and who has said that Facebook is “not necessarily an advertising medium“), but he made it sound like the company has a lot of work to do to win over advertisers. The numbers tell part of the story. Bedecarre (who’s the middle figure in the photo) said that WPP is upping its spend on Faceb...

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University... ? Learn More Facebook moves pretty fast. If you don’t attend the Facebook Ecosystem CrunchUp, you could misunderstand it. To give us the lowdown on how well Facebook’s ad business is doing and what it’s like to ride the Facebook traffic roller coaster, we’ve got two big new additions to the day’s panels. Rick Marini- Founder and CEO of BranchOut, the most popular Facebook-based professional networking tool. Tom Bedecarré - Chairman at AKQA, one of the world’s leading ad agencies that helps brands spend millions on Facebook. Get your tickets to see them and Facebook’s heads of p...