Move Over, Pebble: MetaWatch’s New ‘Strata’ Aims To Make A Splash On Kickstarter Too
Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,... ? Learn More Sure, the Pebble has nabbed its share of headlines and accolades lately, but that doesn’t mean it’s got the nascent smart watch market all sewed up. Case in point: veteran MetaWatch recently pulled back the curtains on its new Strata smart watch, and it’s already picking up plenty of steam on (where else?) Kickstarter. Unlike some of the other smartwatch concepts that have been dreamed up in recent months, the Strata is the brainchild of a known quantity. MetaWatch has been tackling the problem of putting topical information on people’s wrists for nearly eight years now — the company’s roots lay with the clothing ...