Social TV Analytics Startup Bluefin Labs Hires Former Razorfish Chief JP Maheu As Its New CEO
Ryan has spent more than five years covering business, technology, and telecom-related subjects for a variety of publications based in New York and San Francisco. Ryan currently works as a writer for TechCrunch. ? Learn More Over the past year and a half, social TV analytics company Bluefin Labs has gone from being a stealth startup to becoming an invaluable provider of research for TV networks, brands, and agencies who want to delve into the social conversations that are happening around TV shows. Now, as it prepares to take its next steps forward, the company has hired veteran agency executive JP Maheu as its new CEO. Bluefin Labs provides detailed analytics around social messages that TV viewers send while watching television. It scours Twitter and other social networks in realtime to determine audience sentiment and affinity data around various TV shows. It can tell networks which shows viewers are most engaged with, what shows share affinity graphs, and the like. It can also pro...