Foursquare Rolls Out Its First Big Money-Making Feature: ‘Promoted Updates’
Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch TV. Previously she worked for GigaOM, where she reported on startups and Silicon Valley. Earlier, Colleen reported for Mergermarket, an online newswire and subsidiary of the Financial Times focused on M&A. Before that, she was a contributing editor for Electronic News, the semiconductor industry trade newsletter. Colleen... ? Learn More Foursquare has revamped the experience of its app from the perspective of its users on both the consumer and merchant side. And on Wednesday, the company is pulling back the curtains on a long-awaited feature for all Foursquare watchers: Revenue generation. Foursquare is announcing today the pilot launch of “promoted updates,” which will let companies issue messages about deals or available products to Foursquare users. These new updates will come in two forms: Promoted updates, such as Gap saying, “We have new yoga pants!” — and promoted specials, such as Walgreens sa...