Business

Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... ? Learn More For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion, to come from advertising. The estimates are coming out on the same day that social gaming giant Zynga is reporting earnings, and days before Facebook posts its results. That $16.9 billio...

It won't be enough to cancel out the Engadget editor using in-flight WiFi to upload photo galleries (sorry, guys), but it should make web surfing from coach a little less tedious. United has just announced that it will be upgrading its Gogo in-air WiFi service to take advantage of Gogo's enhanced ATG-4 service, which promises to bump speeds from the current 3.1 Mbps to 9.8 Mbps using directional antennae, dual modems and EV-DO Rev. B. Before you get too excited, though, keep in mind that United has so far only committed to retrofitting its premium service fleet, which includes 13 planes that fly between New York's JFK and either LAX or SFO. Gogo to Upgrade United's P.S. Fleet with Next Generation ATG-4 In-Air Connectivity Solution ITASCA, Ill., July 20, 2012 /PRNewswire/ -- Gogo, a leader of in-flight connectivity and a pioneer in wireless in-flight digital entertainment solutions, announced today that it has extended its contract with United Airlines and will work wit...