Mack Weldon Launches To Take The Pain Out Of Buying Men’s Underwear
Ryan has spent more than five years covering business, technology, and telecom-related subjects for a variety of publications based in New York and San Francisco. Ryan currently works as a writer for TechCrunch. ? Learn More Ok guys, admit it: You hate shopping, but you know what you really hate? Shopping for underwear. Well there’s a new brand of men’s apparel, called Mack Weldon, that is designed not just to provide a better fit for men’s underthings, but also to provide a better customer experience online. With its recent launch, Mack Weldon offers a choice of underwear between trunks and boxer briefs, as well as undershirts and t-shirts, both available in crew- and v-neck options. It specializes in basic, classic colors, and a unique fit that’s meant to ensure maximum comfort. When I first heard about the startup, I thought it was an interesting business, sort of along the lines of Bonobos or Warby Parker or other apparel brands that have cropped up online. But the thing that rea...