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Google Ventures-Backed MediaSpike Brings Product Sponsorships Into Social Games

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Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More Blake Commagere, who’s probably best known for building early, popular Facebook apps like Zombies and Vampires (hey, remember those?), has started a new company called MediaSpike to tackle one of the big problems he faced as a developer: Integrating sponsored product placements into the games. Commagere says those placements were one of the most effective and popular ways to monetize — in fact, when some of those campaigns ended and the sponsored content disappeared, “Users would actually complain.” On the other hand, he says that managing the process was “incredibly difficult.” Without any tools to help wi...

230 Million People Played Games On Facebook.com In The Last 30 Days

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Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... ? Learn More Doug Purdy, Facebook’s Director of Developer Products, just announced that 230 million people played games on Facebook.com in the past 30 days and that 8 of the 10 top grossing iPhone apps are integrated with Facebook. This is an interesting bit of news when thinking about actual user interaction with the service and what third party developers could expect to see when building for the platform. Facebook offers games directly on Facebook.com as well as an SDK to push data from standalone apps on Android and iPhone to Facebook. Both of these traffic sources are obviously quite sticky and quite valuable. Considering, ac...

Stop Me If You’ve Heard This One Before: Olympic Athlete Kicked Out Of Games For Tweet

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Billy Gallagher is a writer for TechCrunch. He is also the president and editor in chief of The Stanford Daily. Billy previously worked at The Stanford Daily for two volumes as a managing editor of news. He has also worked in sports and staff development at The Daily. In March of 2012 the Friends of The Stanford Daily awarded him... ? Learn More Michael Morganella, a defender on the Swiss Olympic soccer squad, has been kicked off the team for an offensive tweet about South Koreans, hours after losing to the country’s team. Five days ago, Voula Papachristou, Greece’s triple-jump champion, was kicked off her team for an offensive tweet about West Nile virus. Morganella’s Twitter account, @morgastoss, has been deleted, but Swiss newspaper Le Matin grabbed a shot of the tweet. The tweet is difficult to translate, as it is written in a rough mix of French and textspeak, but he tells all Koreans to “burn yourselves,” calling them a “bunch of ‘tards.” Morganella released a statement through...

Slow And Steady Wins The Race, Too: Mobile Gaming Study Looks At Earning Potential In Under-Hyped Games

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Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More App store analytics firm App Annie released a report on mobile gaming this week, which focused on the earnings potential of what it defined as “long-term” versus “short-term” games. That is to say, it found that mobile app superstars with media buzz were not necessarily outperforming the slow and steady games that flew under the radar  - meaning, those that never cracked the top 25 grossing ranking, for example. Long-term games earned an average of $920,000 versus $549,000 for short-term games, App Annie says. And the top-earning long-term game earned $3.9 million versus $1.4 million for short-term. For starters, App Annie classified a “long-term” game as one in the U.S. Apple App Store that spent 12 months or more in the Top 2...