In ‘Bittersweet’ Deal, Digital Ad Company AppNexus Acqui-Hires Fantuition
Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More Just as the tech press was busy talking about the first academic paper on acqui-hires, another acqui-hire deal closed, with online ad company AppNexus acquiring fantasy sports startup Fantuition. Co-founder and CEO Pat McCarthy announced the deal in a blog post that also recounts some of Fantuition’s history and discusses McCarthy’s feelings about being acqui-hired (or, as he spells it, “acqhired”, because no one can agree on the spelling of this awkward, awkward word) — in other words, getting acquired by another company just so that they can hire your team, while your product gets shut down. McCarthy says t...