Facebook’s “Sponsored Stories” Ads On $1 Million Daily Run-Rate, Half From Mobile
Eric Eldon is the Co-Editor of TechCrunch. He was previously the cofounder and editor of Inside Network, where he managed publications including Inside Facebook, Inside Social Games and Inside Mobile Apps. Before that, he spent a couple years covering technology and finance at VentureBeat, a leading Silicon Valley publication where he was the first employee. While Inside Network sold... ? Learn More Facebook founder Mark Zuckerberg broke out how one of the company’s key new products is doing during the company’s first earnings call today. Sponsored Stories ads, which are advertiser actions (like posting a photo) that appear in the news feed, are getting “early results that are encouraging.” The product, which has slowly rolled out over the last half- year or so, are on a $1 million a day annual run-rate (so $365 million a year), around half of which is mobile. “Sponsored stories and newsfeed are the cornerstone of our mobile monetization strategy,” chief operating officer Sheryl Sand...