Facebook Q2: Ad Sales Of $992M, Creeps Up To 84% Of $1.18B Revenue Total
Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... ? Learn More Facebook is making a big effort to diversify its revenue generation into areas like payments around gaming and other services, but today the game is still ads-ads-ads, and it’s growing. In its Q2 earnings which have just come out, Facebook reported advertising revenue of $992 million. That works out to 84% of its total quarterly revenues of $1.18 billion. Looking back to Facebook’s S-1 filing from before the IPO, that’s actually an increase as a percentage of revenues from last quarter, when ads made up 82% of revenues. The company has gradually been working down its proportion of revenue from ads. Fa...