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Rip Empson is a writer and rabble-rouser at TechCrunch. He covers startups, music, social, mobile, health, and education. You can reach him at rip[at]techcrunch[dot]com ? Learn More Augusto Marietti, Marco Palladino and Mike Zonca founded Mashape in November 2010 to create a unified, all-in-one marketplace where one could go to find, sell, distribute, and hack on APIs, believing that APIs would become an essential part of the conversation for developers. Though it wasn’t an easy road, last September Mashape raised $1.6 million from NEA, Charles River Ventures, Jeff Bezos, and Eric Schmidt’s Innovation Endeavors — to name a few. Mashape has been in private beta since, testing its model and “building out the supply-side,” says Marietti. Today, the startup is finally throwing back the curtains, officially opening to the public, with new features and inventory in stock. Github recently opened quite a few eyeballs with its $100 million from Andreessen Horowitz. The startup, which is part ...

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More How appropriate. That crazy Android personal assistant app called Friday is debuting today, on a Friday. Marketing genius! Friday comes from a startup called Dexetra, the same folks who previously launched the Siri-like Android app Iris. With Friday, the idea is to provide a history of your communications, like calls, text messages, emails and more, and combine those with other events your phone is able to record, like photos snapped and battery drops, then mush it all together with data from third-party services, like Facebook and Foursquare. The end result? A search engine for your life. If the concept sounds vaguely familiar, that’s because other startups have previously attempted to play in this same space – at least to som...