Business

Ryan has spent more than five years covering business, technology, and telecom-related subjects for a variety of publications based in New York and San Francisco. Ryan currently works as a writer for TechCrunch. ? Learn More When Yahoo acquired IntoNow last spring, the “technology powered media company” sought ways to connect users playing around with their iPhones and iPads with content that they were watching on TV. Today, about 80 percent of users watch television with some sort of mobile device in their hands. But mostly what they’re doing is checking email and playing Angry Birds. Now if only there were some app that could get them to pay attention to TV-type stuff while commercials are on. That’s what IntoNow and other second screen apps are all about. Anyway, the newest IntoNow release — the company’s third major update — takes a step back from earlier versions, which were focused on TV discovery and sharing metadata with users. It found that users were getting little actual u...

Oracle is stopping a marketing campaign attacking IBM in wake of a national advertising board‘s recomendation that the company made false claims when comparing its Exadata technology to competing IBM products. It’s the second time in four months the National Advertising Division (NAD)  has taken action against Oracle for making false claims when comparing its Exadata products to IBM’s technology. The NAD is an advertising industry group that falls under the umbrella of the Better Business Bureau. The NAD recommended that Oracle stop making  comparative claims about its Exadata database technology, following  a challenge made by IBM. The NAD said the Oracle “messaging” could not be substantiated. In question is an ad that appeared as a full-page advertisement in the Wall Street Journal that included the following: •    “Exadata 20x Faster … Replaces IBM Again” •    “Giant European Retailer Moves Databases from IBM Power to Exadata … Runs 20 Times Faster” Oracle argued it was using one...