Business

Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,... ? Learn More Peter Deng was joined on our Facebook Ecosystem CrunchUp stage by Zynga product development VP Sean Kelly, Bump CEO David Lieb, and Xyologic co-founder Matthaus Krzykowski to tackle the prospect of creating and nurturing “modern” mobile applications. One of the juicier tidbits that came to light during the panel came courtesy of Zynga’s Kelly, who noted he believed that the company would make its money back on its multi-million dollar OMGPOP acquisition. “It’s been a good contributor to our numbers,” Kelly said to moderator Kim-Mai Cutler. Fine, it may not be the most shocking revelation considering how vehemently...

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University... ? Learn More Investors demand more revenue from Facebook, and Sheryl’s got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to track and optimize for on-site conversions including app installs, buy home page ads and logout page takeovers, and target ads specifically to mobile. The new capabilities in tools from Buddy Media, Nanigans, and BLiNQ Media (who just updated today) will attract ad dollars from app developers, huge brands, and local businesses. That...