Referly Gets More Social, Launches API: Now Any Site Can Have A Referral Program
Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... ? Learn More Some more developments for Referly, the Y-Combinator/500 Startups company co-founded by Twilio’s ex-head of marketing, Danielle Morrill. In what may be a hat-tip to the adept use of APIs at her former employer Twilio, today Referly is launching an API program that will let any online merchant create a referrals program powered by Referly’s pay-per-action marketplace. At the same time, the company is launching a service that will drive more traffic to its own retail operation: a new shopping directory for people to browse products being recommended by users of Referly’s referral program. Referly describ...