Oracle Pulls Ads After National Advertising Group Says It Made False Claims Against IBM
Oracle is stopping a marketing campaign attacking IBM in wake of a national advertising board‘s recomendation that the company made false claims when comparing its Exadata technology to competing IBM products. It’s the second time in four months the National Advertising Division (NAD) has taken action against Oracle for making false claims when comparing its Exadata products to IBM’s technology. The NAD is an advertising industry group that falls under the umbrella of the Better Business Bureau. The NAD recommended that Oracle stop making comparative claims about its Exadata database technology, following a challenge made by IBM. The NAD said the Oracle “messaging” could not be substantiated. In question is an ad that appeared as a full-page advertisement in the Wall Street Journal that included the following: • “Exadata 20x Faster … Replaces IBM Again” • “Giant European Retailer Moves Databases from IBM Power to Exadata … Runs 20 Times Faster” Oracle argued it was using one...