Yelp’s Jeremy Stoppelman On Mobile: Apps Account For Majority Of Weekend Searches, Ads Coming Soon
Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More Yelp CEO Jeremy Stoppelman offered his thoughts on the company’s mobile monetization strategy today during the analyst conference call for the company’s second quarter earnings report. Not surprisingly, Yelp is seeing a lot of growth on mobile. The company says that mobile apps are being used by 7.2 million unique devices every month, up from 6.3 million in the previous quarter. Stoppelman also said that apps currently account for 40 percent of all Yelp searches — making up the majority on weekends. Asked about user behavior on the mobile app, Stoppelman said it’s comparable to the website — whether you type ...