Business

Whenever you see the same ad for a shopping site you just visited pop up across the web, chances are that’s not a coincidence but a remarketing effort by that site. These sites often offer users who abandon their shopping carts, for example, a discount to lure them back. The only way to get a hold of them once they have left the site, however, is to target ads to them on other properties around the web. Starting today, setting up these remarketing campaigns is going to get a bit easier for advertisers who use Google Analytics. Google just announced that it is bringing its Google Analytics and Google Display Network closer together to give advertisers an easier to use option to remarket to very specific audiences who have previously visited their websites. This new service, says Google, simplifies the remarketing process and gives its advertisers more flexibility and “new ways to connect with [their] target audience.” Until now, website owners had to use at least two different tags on...

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. ? Learn More You may be more beautiful than the the future love child of Robert Pattinson and Kristin Stewart, but bad skin can ruin it all. That said, there’s a new beauty app launching on the Apple App Store to help you find the best possible skincare products for your unique skin. Dubbed mySkin, the app essentially lets you check which skincare products work best for your skin before you ever lay down any cash. The app uses a recommendation engine called Just Like Me find skincare products for you in “a personalized, scientific, and unbiased way.” After taking a skin assessment, you’ll immediately get recommendations from a catalog of over ...