NBC Links Up With Storify For Real-Time Curated Olympics Coverage Across Today.com And Owned Station Sites
Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... ? Learn More On the heels of a deal with Facebook to promote Olympic conversations on NBC’s Facebook page, the broadcast network today is taking one more step to improve its social standing during the big sports event. It is linking up with Storify, the social-media “story creator”, to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC’s 10 owned TV station websites. An NBC spokesperson tells me that this is by far the “biggest thing” that NBC has ever attempted with social media. NBC journalists — 40 in all that will be in London and elsewhere — will be mining con...