Inside jOBS: TechCrunch Goes To The Movies
Rip Empson is a writer and rabble-rouser at TechCrunch. He covers startups, music, social, mobile, health, and education. You can reach him at rip[at]techcrunch[dot]com ? Learn More “IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry?” Steve Jobs asks us. “No,” we cheer in unison. “The entire information age?” He asks again, “Was George Orwell right about 1984?” Then the Apple CEO introduces us to the famous 1984 commercial directed by Ridley Scott that has since become a classic — some would say one of the most important commercials of all time. “Cut!” Welcome to the set of jOBS. Yes, you read that right. jOBS. A movie about the life of Steve Jobs, starring Ashton Kutcher, Matthew Modine, and Dermot Mulroney. Directed by Joshua Michael Stern. Welcome to HOLLYWOOD. Well, Pasadena. Whether or not it feels “too soon” for Hollywood to be making a film about Steve Jobs, it’s happening. Not once, but...