What It Feels Like To Wake Up At 32 With Everything You've Ever Wanted


Cerilli grew up in Rhode Island and he was always a hustler.  He isn't a coder, he's a salesman, and Cerilli perfected his technique by selling flowers, lemonade and T-shirts to the Brown University community with his friend, Irving Fain.
Fain says they'd walk away some weekends with thousands of dollars in their pockets.
"If you can sell roses to people on a hot day during college graduation, you can sell anything," says Fain. "Wiley can sell effortlessly. He is the type of person who walks into a store to sell someone, and within minutes they're trying to sell him, asking to be his customer.
Cerilli learned a lot from his father, who died of cancer when Cerilli was 16. A real estate developer, Cerilli's father constructed multiple large buildings in Providence, one of which had no windows. He hired an artist from RISD to paint beautiful bay windows on it that could be seen from the highway. "I wanted to be like that and paint windows on my own windowless building," says Cerilli.
Cerilli went to Syracuse University for one year, but he quickly found he wasn't college material. He transferred to NYU where he could work and attend classes simultaneously. He says his first apartment was modest, with a blow-up mattress for a bed that frequently popped when he'd lie on it.
Cerilli dropped in and out of school at least five times. He never graduated but instead began his tech career. He worked alongside Meetup's Scott Heiferman at a startup called Rocketboard. Then Cerilli became an early employee at Seamless, a food ordering site created by Jason Finger.
When Seamless was acquired, Cerilli found himself a few hundred-thousand-dollars richer. Even then, Cerilli says he only splurged on socks.
Cerilli met his wife Allison on Match.com, although he was never hard-pressed to find a girlfriend. "It was an efficient way to meet someone and I was working all the time," he says. He says he thought his wife's profile was fake at first -- she looked too good to be true.

From a high-level, things are going to remain the same for a while.
The whole team is staying, including the Executive team
We will keep our name, our service and our roadmap
We will continue to operate out of our NYC office
The only reporting change will be that I will now be a Vice President at Constant Contact, reporting to their CEO, Gail Goodman (Ernst & Young Innovator of the Year, Member of MIT’s Innovation Hall of Fame), and I will be a member of their Executive team. Not bad for a college dropout.  :)
I am incredibly proud of how this deal was done. Every single person at this company is keeping their jobs, will have better benefits, has a better and brighter future, and everyone received stock and cash as part of the deal. This was truly a win-win-win-win.  Since I started this business over two years ago, I have had a goal of building an industry-leading service for local businesses, but I never dreamed we (SinglePlatform, the team, and me personally) would have had this opportunity. I have never been so proud of a group of people and all of the work that we have put in to get us to this point.  But with this news also comes a challenge, as this only marks the beginning of our journey, not the end.  Constant Contact has over 500,000 paying small businesses, so we now have a bigger opportunity and a broader platform, and we must take advantage of this moment.  I look forward to this next phase and to showing the world how talented this team is.
This is not just a great moment for our company and our people, but also is an incredible moment for local businesses and the space.
Thank you for all of your advice and support. Today is truly the proudest day of my life.
Wiley
 "The best way to predict the future, is to create it." - Peter F. Drucker



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