Business

It’s of note to mention that BlogFrog has developed a platform that would not be possible without women bloggers. The newly available platform has a network of 100,000 “social influencers.” Women represent 95% of that community. These are women who write about parenting, food, health, fashion and home and garden. It’s with this network of women bloggers that BlogFrog has built what it calls an end-to-end influencer marketing platform that brands use to develop social marketing campaigns that connect blogs, brand sites and their properties on social networks. On BlogFrog, bloggers are tracked and measured according to their social media influence. BlogFrog’s technology platform tracks the posts that bloggers craft. Comments are managed through a BlogFrog widget that allows moderation and distribution of reader comments. Blog posts and reader comments can  then be distributed to the customer’s own web page which is usually a branded asset of some kind that is marketing consumer product...

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More Flurry just announced that it’s getting into the mobile app infrastructure business with a new service called Flurry AppCloud. To make that happen, the company acquired a mobile startup called Trestle. The terms of the deal aren’t being disclosed, but Flurry’s vice president of marketing Peter Farago says “all Trestle employees happily stayed on and form the core team driving Flurry AppCloud forward.” Why acquire this company in particular? Farago says it’s because, like Flurry itself, the Trestle team started out as app developers. He also pointed to the engineering talent and platform, and he says their vie...