Business

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. ? Learn More In the newly crowded wedding space, Lover.ly has found a way to not only make money but also connect brides and grooms with the best possible vendors for their wedding. If you have yet to dabble on the platform, it’s much like a Pinterest for brides, offering a curated imagery-based interface to market wedding bloggers and vendors while helping brides plan for the big day. But founder Kellee Khalil had a broader vision for the startup: to become a bride’s one-stop recommendation platform. And that’s just what Lover.ly has done. The platform just got a brand new feature called My Style, which takes into account all of the user’s “l...

Every day, thousands of stylish women upload pictures of their outfits, their hair, their nails — essentially, expressions of their style — to personal blogs. Those images are viewed, collected and spread across aggregation sites like Pinterest, Tumblr and Lookbook.nu — and soon, on the website of Lucky magazine. The Conde Nast-title is planning to launch a vertical powered by user-generated content in mid-August. The vertical, dubbed “Community,” will pull from a pool of bloggers who have applied to have their content featured on luckymag.com. Lucky ‘s web editors, using an app called Tidal, will then be able to sort through contributions to find the ones that are most likely to perform well — i.e., have high-resolution images, are written in English, and already have a decent amount of pageviews and comments on their own sites. Like Teen Vogue ‘s Fashion Click, which is also powered by Tidal, certain sections will appear in a vertical, blog-like format, while others — like nail ar...