With Apple’s Numbers, Timing Is Everything
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... ? Learn More Time to panic. Apple has produced another “miss” with their just-released Q3 2012 results. It’s their second such “miss” in less than a year. The sky is falling. Sell — Wall Street already is. Run. Well, unless you’re a rational human being. Then maybe walk. Or stop. Look. And listen. Why did Apple produce another miss this past quarter? It’s pretty straightforward, actually. They didn’t sell as many iPhones or as many Macs as most analysts were projecting. That’s important to note — Apple didn’t miss with regard to their own projections, they missed Wall Street’s projections. (The same thing happened last yea...