Moasis Unveils An Accessible Approach To Location-Targeted Ads
Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More Startup Moasis is offering advertisers a new way to run location-targeted ads, one that could hopefully make the process more accessible to both ad agencies and small businesses. Location is a big buzzwords right now, but co-founder and CEO Ryan Golden tells me that most mobile ad companies are approaching the market from an engineering perspective, while Moasis is taking a marketer’s point of view. (Golden, for example, has founded or co-founded several marketing companies, and he also worked at global agency Tribal DDB.) The company, he says, sits at the intersection of “two roads — the data road and the de...