Business

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... ? Learn More The latest Siri commercial just hit, and like recent ad spots, Apple turned to a celebrity to endorse the lackluster iOS feature. And, also like the other commercials, the dialog between Siri and the user seems a bit more simple, almost mundane, in comparisons to the early Siri commercials. The first several Siri spots were filled with pie-in-the-sky optimism. They were very dreamy and nearly promised that Siri would change the world. But then people started using it and quickly discovered that Siri fell short of expectation. A recent study found Siri to be horribly inaccurate. What’s worse, at least for Apple, users are finding that...

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... ? Learn More The Nexus 7 is a fantastic tablet — for the price. To me and many others its only downside is lack of built-in wireless data connectivity. It can only connect to the internet’s tubes through WiFi. Google apparently agrees. I won’t spoil the cute commercial but let’s just say the dad isn’t using a WiFi hotspot to entertain his son. With WiFi hotspots, phone apps, and USB modems, there are a ton of ways to feed a tablet or computer wireless data while on the go. But none are as seamless or efficient as a built-in solution. Requiring another device adds another potential point of failure. Still, even though the Nexus 7 is only WiFi-only...