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Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University... ? Learn More Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. Several sources and blogs say the sale price was around $250 million. The acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still operate as a marketing tool for brands on G...

NFC Still Has Legs: Flomio Closes On Half A Million In Seed Funding For NFC-Based Products & Services

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Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More Because we’re in need of some brighter NFC-related news today, Flomio, a TechStars-backed startup, and makers a platform for building NFC and RFID enabled applications, has closed a seed round of $525,000. The round was led by RMR Capital, and included participation from TechStars, the Cloud Power Fund, Matthew Lally (Augme, Pickflair), and Clint Watson (FASO). Based in Miami, Florida (“Silicon Beach!”), Flomio has a different approach to NFC, which will be reflected in a website redesign going out next week. In short, it wants to humanize the technology. Originally a side project from founder Richard Grundy, Flomio was recently accepted into TechStars Cloud, the cloud computing-focused incubator which held its first demo day i...