‘Lucky’ to Launch Pinterest-Like Aggregator for Style Content
Every day, thousands of stylish women upload pictures of their outfits, their hair, their nails — essentially, expressions of their style — to personal blogs. Those images are viewed, collected and spread across aggregation sites like Pinterest, Tumblr and Lookbook.nu — and soon, on the website of Lucky magazine. The Conde Nast-title is planning to launch a vertical powered by user-generated content in mid-August. The vertical, dubbed “Community,” will pull from a pool of bloggers who have applied to have their content featured on luckymag.com. Lucky ‘s web editors, using an app called Tidal, will then be able to sort through contributions to find the ones that are most likely to perform well — i.e., have high-resolution images, are written in English, and already have a decent amount of pageviews and comments on their own sites. Like Teen Vogue ‘s Fashion Click, which is also powered by Tidal, certain sections will appear in a vertical, blog-like format, while others — like nail ar...