From Information to Understanding: Moving Beyond Search In The Age Of Siri
Editor’s note: Nadav Gur is the founder and CEO of Desti , a virtual personal assistant for travel incubated by SRI. Previously, he was founder and CEO of Worldmate, the first mobile travel app. “Any fool can know. The point is to understand.” –Albert Einstein Since the launch of Siri on the iPhone 4S last year, the media has been abuzz with the potential implications of what’s next – from Google’s Eric Schmidt commenting that Siri poses a great threat to Google, to countless articles by VCs and thought leaders. Has artificial intelligence finally come of age? And is it ready for broader applications in industries ranging from travel to finance? Are we destined to grapple with fast-following Siri clone after Siri clone, or will the category evolve? Siri excels at setting reminders (and a little less so at ordering Scottish lunches). But is she ultimately more than a better front-end for basic smartphone functions? This post is about changing how we use computers to manage knowledge...