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Lies, Damn Lies, And Statistics About Privacy Hysteria

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It is frighteningly easy to dupe the public with statistics, since most journalists and readers aren’t trained in all the sophisticated ways pollsters can make subtle changes to research that make a gigantic difference in the outcome. Recently, a near-paranoid picture of the American public made its way around the media cycle, thanks to a “study” commissioned by TrustE, a web security company, on privacy. Since we know you want to be intelligent readers, and you can’t always depend on journalists to recognize a bad statistic, we thought we’d show you how to spot a misleading study using the report’s glaringly bad methodology. 1. Beware of really high or low percentages. A sizable chunk of the American electorate is shockingly ignorant. As of 2008, 30% still believe Saddam Hussein had weapons of mass destruction and 18% believe the sun revolves around the earth. Any truly representative survey will reflect uneducated respondents and therefore will have a buffer away from 100% and 0%,...