Epic Insensitivity: @NRA And @Celebboutique Cause Uproar Over Aurora Tweets
Earlier today online fashion store Celeb Boutique tweeted the above in what just may be the most disturbing incident of insensitivity following last night’s tragic shooting in Aurora, Colo. But they weren’t the only ones. The National Rifle Association, apparently unaware of the news, posted this colossally ignorant tweet this morning, “Good morning, shooters. Happy Friday! Weekend plans?” These utterly tone deaf messages underscore the problem of hiring social media gurus who don’t maintain their basic civic obligations to follow the news. To Celeb Boutique, the backlash was severe. Tweets with the words “disgusting,” and “idiot” began trending in my Twitter feed, immediately after the message went out. We’ve included a few more below. “PLEASE FIRE YOUR MARKETING TEAM! THEY ARE IDIOTS! RT @celebboutique: #Aurora is trending, clearly about our Kim K inspired #Aurora dress — merch dude (@themerchdude) July 20, 2012 Well, here’s your worst tweet of the day. RT @celebboutique: #Aurora i...