Netflix Adds Warner Bros. Exec As Its New Chief Marketing Officer
Ryan has spent more than five years covering business, technology, and telecom-related subjects for a variety of publications based in New York and San Francisco. Ryan currently works as a writer for TechCrunch. ? Learn More Netflix announced that it has named former Warner Bros. executive Kelly Bennett as its chief marketing officer, six months after it lost its last longtime marketing head Leslie Kilgore. After 12 years on the job, Kilgore stepped down from the position in January. The resignation occurred after Netflix received an unprecedented uproar over a split of its streaming-only and DVD-by-mail services, a rate hike due to the separation, and the kerfuffle surrounding the re-branding of the DVD business, which it later backed off from. While the moves were driven by Netflix CEO Reed Hastings, the company’s communication with its customers proved to be the company’s real downfall. Recently, the company has been in the midst of a turnaround, but it was still in need of a new ...